User guide

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Data includes only the top 25 products in each category.

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Rural or urban store

URBAN store turnover:

• Small: less than £2k daily
• Med: between £2-3k daily
• Large: over £3k daily

RURAL store turnover:

• Small: less than £2k daily
• Large: more than £2k daily

Postcode area:

Area letters only, i.e. OX for Oxford

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